Think process not product
Take people behind the scenes
Artwork vs. art work
By using social media, an artist can share as much or as little with their audience as they like with no cost.
“By putting things out there, consistently, you can form a relationship with your customers. It allows then to see the person behind the products.” (It Will Be Exhilarating, Provost and Gerhardt, quoted in Show Your Work! pp38)
Become a documentarian of what you do
There are people who would be interested in what you do, if you present it in the right way.
In terms of building an audience, the process can more valuable than the product, and especially if your products aren’t readily shared. By taking the hidden and discarded bits of art work and making them visible, you can build a parallel body of work that functions as a development sketchbook.
- Audio (playlists, notes to self, thoughts)
- Video (livestream, process videos)
- Pinboards (Pinterest)
- Art and Fear, Bayles and Orland
- It will be Exhilarating, Provost and Gerhardt